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Wednesday, October 31, 2012

3-Way Links: Link Building That Google Loves

As an online marketer, you already know that Google rules the roost when it comes to getting traffic to your website. Your site must show up near the top of the results on Google when a user types a search term into the box if you hope to get visitors and shoppers to enter your web store. Since there are more than 8 billion websites on the Internet at last count, it is not that easy to be sure that the web crawlers that Google sends out will locate your site and boost it to the top of the list. One of the best ways to attract the attention of the Google-bots is to acquire a large number of one-way links that point to your site. So, what strategy should you use to gather those links?

Jonathan Leger is a marketing expert who has written several ebooks and developed a number of software products that were all designed to help marketers earn that crucial top-tier Google ranking. After extensive research and a lot of trial and error with his own sites, he has learned that there are three basis types of links that Google is looking for before it will bestow the honor of a good rank on your e-commerce business. In a nutshell, you need:

• Several different link texts. Google does not look kindly on hundreds and hundreds of links to your site that all have exactly the same text. In fact, you may actually be punished and put in the infamous Google "sandbox" if you have too many identical links. Jon Leger says his research shows that creating about 60% of your links with your top search term is good. He then recommends that you use a secondary keyword for about 30% of the links, and 10% for a third term. This method produces the kind of diversity of links that Google loves while keeping your main keywords in the forefront of your efforts.

• A gradual growth in links. The Google-gods will not be pleased if hundreds of new links to your site appear all at once. That is like a huge red flag that says, "These links are from spammy, poor quality link farms." There are some services and unscrupulous SEO experts out there that will do this kind of linking, and it is bad news for any business. Instead, a slow but steady growth in the number of links to your site is the ideal you should strive for.

• Links from many different geographic areas. Likewise, Google is not fond of links that all come from the same IP address, or even several different addresses that are too close together geographically. The best idea is to have incoming links from many different places all around the world.

Ok, so now that you know what Google wants, how do you as a marketer go about making sure Google is pleased? Jonathan Leger has created a product that can satisfy all of the criteria set forth by the search engine giant, and save you lots of time and effort in the process.

3 Way Links

When you sign up as a member of 3 Way Links, you will be joining a vast network of websites that are all looking for links the way you are. It is an easy process to join the program. All you have to do is add the domain you want to promote and your desired keywords into the system. Then, you upload a PHP file to your site from 3 Way Links, and make a link to that file from your home page. That's all you have to do. 3 Way Links then automatically creates links from other sites within the network that follow all the rules that Google sets out.

You will get links with several different texts, from many unique IP addresses, that build up gradually over the course of a few weeks. As an added bonus, none of the links will be simple reciprocal links that are usually ignored by web crawlers. Instead, they all involve three different sites where A links to B, and B links to C, while C links back to A. That way all the links are one-way and are smiled upon by Google. It is a terrific time saver for a busy web master, and a very effective strategy.

Cost

As a businessman, you are undoubtedly interested in the cost of such a valuable service. For $47 a month, you can put as many as 50 sites into the network and receive up to 250 links for each website. That's less than $1 per site per month. When you think of the potential for a return on your investment that is many times larger than your $47, the program sounds like a very good deal, indeed.

A computer geek as a child, Adam C. Cherrington grew up to discover he had a surprising talent for creative internet marketing. He's the creator of more than 100 websites, including Sandtray Therapy Institute, now in its third year online, and SiteGrinder. He currently mentors marketers to be full-time Internet Marketing Consultants, and helps them create a promotional presence that attracts the kind of clients who make them happiest.

To learn more about his unique methods, and read all about his exact six-figure blueprint, check out his site "The Shoestring Marketer": http://www.theshoestringmarketer.com/blueprint


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Tuesday, October 30, 2012

Backlink Tool: How to Build Links With Blog Commenting

Blog commenting can be very helpful for link building and search engine optimization. It actually is one of the few link building strategies that still work after Google Penguin updates. Commenting on other people's blogs is a great way to gain exposure online and drive traffic to your website. This technique can also help you reach a wider audience and interact with potential customers. Take the time to actually read the post and submit a useful comment. You should always remember to treat the blog owner or the author of a post with respect.

Search for blogs that are related to your niche. Read each blog's policy before commenting. Comment on blogs with a good amount of readers and quality content. Choose those that allow DoFollow comment links. Don't add more than one comment on the same post. Reply to those comments that are already there. Stay on topic and write something that adds value to that post. If you leave meaningful comments that provide compelling information, people will click on the link included in your comment box. This way you will get highly targeted traffic and build relevant links to your website.

Blog commenting is not a way for you to promote products or services. Unless you have a very good reason to link to a third party website, don't include links in the comment field. Most blogs allow users to add a link to their websites in a special field, so you don't have to include links within your comment. Don't put your keyword in the "Name" section because it may be considered spam. Use your real name when leaving comments on other people's blogs. Even if you write a good comment, some blog owners and webmasters won't publish your comment if it is under a company name because it seems spammy.

Associate an image with your profile. Get an avatar. The image you choose doesn't have to be your headshot; it can be anything you wish. When people read your comment and connect the branding through your avatar, the chances of getting a click on your URL improves significantly. Keep a record of every blog that you commented on. Leave comments on these blogs regularly. In addition to blog commenting, you can use a backlink tool to generate quality links to your website. When combined, these two strategies can boost your search engine rankings and increase your popularity on the Internet.

The Internet is an excellent resource for finding quality backlink building software. Do some research and find a good backlink tool that can increase your site's popularity and help you achieve a top position in search results.


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Sunday, October 28, 2012

Link Building One Of The SEO Secrets

While approaching a professional link building service, ensure to opt for quality services from the web developer which offers you the facility of quality web content and business centric write-ups. To have a smooth web traffic and online presence felt, make sure that you are offered a quality content solution that gives your user-friendly and professional look. Always remember that the well written write-ups that is rich in content, having professional touch helps in enhancing the web traffic along with providing easy web page visibility and web traffic.

A natural link building campaign is the one that gets 50,000 links within first 20 days of your website online existence. In terms of links you get for your websites, there is an external and internal links, both hold their own importance and makes a big difference in the search engine rankings. I want to discuss this with little detailing, I will show you some effective tips to jump start your campaign with link building.

1. The main key is to identify the audience, once you know what attracts them create content or ensure that the web developer you hired is known to this fact. The content should be attractive enough to charm your audience.

2. Let's say for e.g. a well written and an attractive headlines always draws people whether it is a commercial, a billboard on the cross roads or on Internet. Aside from the headline of your website, the summary content or the first Para should be appealing to make audience crave for more information.

3. Another technique to attract the audience or make feel your online presence amongst first page of most of the leading search engines is through bloggers. Today, networking emails are the foremost means of creating relationships within social media space. Networking with a niche is advantageous since; it lets out opportunities for the guest writing appearance.

4. Some of the website owners use social networking sites and article directories to create the links that point back to their own website. This is indeed a very acceptable and clever link building technique. It helps in creating a long term back links to his/her websites.

5. Creating content is no joke since; it should be providing information that is helpful to get more readers. It is also about creating an online reputation that builds reputation for your websites which in-return more subscribers and readers.

6. Utilizing social networking websites such as Facebook, Twitter, and LinkedIn to increase or improve web traffic.

7. Link building at the same time does not mean to just get web traffic. It becomes a big deal when those can turn into profit. Therefore poor quality write-ups or content is seriously no-no to it which can rather adversely affect the website.

8. Link building is in fact a easiest link building strategies a web owner should not neglect. This is most effective true for someone who has enormous network of friends and associates.

Remember, the goal is to produce the links in whatever way is ethical and good.

My work has given me brilliant experience along with interacting with people universally, and has learned that even though they were personalities from different parts of the world, and have different perception about everything related to family, relationships, culture and work, but when it comes to business on web, everybody desires potent results.

Being a content writer, I can fuse my writing with your core beliefs; it is the only way my writing can gain touch of your personality. You can send me an email on jappsh@gmail.com to discuss any ideas related to content writing.


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Saturday, October 27, 2012

Tips to Launch an Effective Back Link Campaign

You have spent hundreds of hours to build the best website for hundreds of links in every direction (as far as you area concerned anyway), but you're not attracting much in the way of traffic, what gives? The internet works like the Field of Dreams, right... you built it so they will surely come. Well, unfortunately that's not really how the internet works. Building the best website and putting in the world wide web is actually the first step in a very long, involved process of developing and enhancing your online footprint.

After building your website, you must focus on having those anomalous internet driving machines, otherwise known as search engine robots, to begin crawling your site. While having high-quality unique content is a good start, it's just that, a start.

For instance, the way search results rankings work today, requires your website to generate good-will, otherwise known as trust, with the search engines by having multiple, and relevant in-bound (back) links from established websites in good standing. This means that those websites are currently flagged as possessing high-quality and original content link back to your site in some way. Typically, the higher the page rank of the site with your inbound link, the better. In layman's terms, each one of these inbound links, counts as a vote of confidence, eventually increasing your sites impressions, and click through rates, on the search results for related queries.

So, why not invest in a back link generating tool? Well, you could, and regular use of such tool would certainly increase your ranking in search results fairly quickly, but these services are not cheap. Additionally, you run the risk of running afoul of link spamming detection algorithms used by the major search engines. Additionally, if you are not running your article and back link generating tool from a proxy, you also run the risk of having your IP Address banned on your targeted sites. Granted, there are methodologies and website link diagrams that use a tiered approach to back-link building and mitigate the risk of blacklisting your money site, that is another article for another day.

So what is a small business/internet start-up to do then? Turns out, that legitimate back link building is time consuming, but is much more rewarding than just spamming inbound links on every site out there. As a small business or startup, you should seriously consider generating a handful of initial articles and put someone in charge of getting the articles posted on highly ranked, niche sites as well as article repositories, such as ezinearticles.com. If you continue to generate high-quality articles at a rate of at least one or two a week and submit them to the niche sites you will begin to see results in as little as three to four months. Essentially, you need to focus on promoting the right content to the right people in the right spaces.

You should also consider looking into services that analyze inbound links to your site to monitor your progress. There are several open source and paid options at your disposal, just Google, Bing or Yahoo it. As an example of one free to use service, Google Webmaster Tools offers a fairly comprehensive website traffic and back link analysis tool once you authenticate yourself as the owner of the domain.

Additionally, as an augment to the back link analysis tools, you should also consider a self hosted analytics tool, such as Piwik, which allows for greater control and customization than some of the big box plugins out there. Piwik, for instance, allows you to setup campaigns and tag your back links with campaign tags so you can tell which back links are driving the most traffic to your site and apply what works. Leveraging campaigns allows you to tailor your efforts to achieve maximum results for your efforts.

Keep in mind, that while you are building these back links, do not forget to evaluate and update your own internal links. While these internal links are not as heavily weighted as external links, they do provide some value. These internal links can also help to stream line your navigation. Typically, you should be able to get to any place on your site by going no more than 'tiers' deep into your site. Any more than that, and you should consider re-engineering your website to improve the user experience.

I think that about wraps up some of the basics. Just remember that the back link building process is not a sprint, it is a marathon. You should approach your organic traffic building campaign with a long-view, and do not become discouraged quickly

Aaron Harvey is a web developer who maintains a programming and internet marketing blog at Crimson Cardinal


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Friday, October 26, 2012

Techniques to Get Backlinks for Your Website

The techniques used to get backlinks to a website are easy enough for any marketer to achieve. Backlinks are the essential elements of any SEO campaign and can take a website from near obscurity to getting significant traffic and climbing the search engine results pages (SERPS). However, not all backlinks are created equal and to benefit your website, care must be taken to obtain only the best and most valued backlinks.

When backlinks are created intelligently, they will increase the position of the website in the SERPS and will stand a greater chance of appearing on the first page of Google, Bing and Yahoo. This is the desired result because surfers searching with the keywords you are optimizing your website for will be presented with your website if it is at the top of the SERPS. It has been estimated that 80% of all web searches access websites listed on the first page of the search engine results.

By far the best techniques to get backlinks is creating relevant, quality articles and posting them to high quality article directories. Writing quality articles that are not overly promotional and provides information readers will want to read is a good way to obtain good ratings from the search engines. The articles will contain a link at the bottom that will lead to the writer's website and if the article is valuable, readers will want to get more information and will click the link to visit the website. Once there they will get the additional information they seek and will be encouraged to purchase your product or service.

Yet another technique used to get backlinks is by creating a guess blog post on a reputable, high rated blog in your niche. Search engines reward linking to relevant websites, and blogs especially, if the quality is valuable and relevant to the site that is being linked to. Blog owners are constantly looking for fresh content to post and if you should provide that you will receive a powerful backlink in the process. The blog's readers will want to follow your link back to your site. Simply backlinking to a blog will create a no-follow link that will not increase your SE ranking, but contributing a guess post will great more link juice for your site.

Web 2.0 sites such as Squidoo and Hubpages have high page ranking. Creating a site on these properties and providing relevant, valuable content for the keywords you are targeting will provide your website with a good amount of link juice for your business. This is much the same as posting to article directories but you will be allowed to be much more promotional and will be able to add images, affiliate links, surveys and other promotional features not allowed on article directories. You can even provide links directly to products you sell or to other sites that sell such as eBay and Amazon.

Building your own quality site with relevant information about your product or service will gain good ratings in the search engines. The search engines reward sites that are user friendly and make navigation easy for readers. Once your site is recognized as valuable and of good quality other related sites will request backlinks to their sites. This will further increase your rankings in the SERPS and will result in your getting even more backlinks.

Providing quality, relevant content that is targeted to your niche will get backlinks to your website. The important criteria are quality and not quantity.

And now I would like to invite you to download my free report 13 Easy Ways to Build Backlinks to find out how to build massive amounts of quality backlinks for your website to gain more traffic instantly and rise in the search engines.

If you're ready to dive into full backlink building mode I strongly recommend taking the Easy Link Love course to help you create a link building plan and learn to dominate the search engines.


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Thursday, October 25, 2012

SEO Submission Software: Top 5 Link Building Strategies to Boost Off-Page SEO

In search engine optimization, backlinks are a marketer's most powerful asset. Whether you're starting a new site or you want to enhance your link profile, link building remains a key strategy in your marketing campaign. This technique can boost your search engine rankings and help you get more traffic and sales. For faster results, you can use SEO submission software along with organic link building.

Here are top five link building strategies to boost off-page SEO:

Create Quality Content

The best way to get relevant inbound links is to create quality content that others naturally want to link to. Writing fresh content regularly not only builds deep links, but gives you the opportunity to naturally attract links to your posts. Your articles need to be useful and unique to your readers.

Engage in Conversations

Whenever you find a piece of content that is related to your site or blog, engage in conversation with the author and other readers through comments. Search for websites in your niche, read the posts you are interested in, and leave useful comments that provide fresh information. Each time you leave a comment on someone else's blog, you are creating a new backlink to your site.

Interlink Your Posts

Use your older posts to enhance your link profile and add value to your site or blog. Every time you write a new article, link back to other posts that are related to that topic. You can also use widgets and plugins that show related posts to your readers. This is a great way to build organic links and provide more information to your audience.

Build Profile Links

Most social networking sites will allow you to include link in your profile. Some of them provide high quality links that will boost your rankings in search results. These links also increase the authority and trust of your site. Building profile links is one of the mot effective ways to drive qualified traffic to your website and boost your popularity on the Internet.

Use Article Directories

Another great way to obtain quality backlinks is to submit fresh content to article directories. In return, you will get a link or two in your author box. A well written post that provides valuable information can go viral and drive steady traffic to your site within hours. Article marketing can also help establish yourself as an expert in your niche and build credibility.

SEO submission software can enhance your link building efforts and help you obtain faster results. With a quality backlink generator, you will get more traffic to your site and boost your popularity online.


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Wednesday, October 24, 2012

How to Get Citations for Your Google Places Page

What are citations and why your Google Places page needs them?

Citations are mentions of your business name and address on various free or paid local listing services. The more citations your places page has the better are the chances of higher ranking of your listing. Through citations search engines trust your business listing because citations represent number of votes to your listing from other websites. It also helps search engine to signify your listings popularity, relevancy and importance and make your listing outstanding among other search results.

How to get citations for your listing?

First of all you have to research on the keywords that your listing is competing for. You have to determine top listings first then search the citations of your competitors and to do that type the business name and phone number as it appears on the places page within quotation marks in the search fields you will usually get the inflated number of search results but in order to get the actual number of citations you have to go to the very last page of the search results.

You can search for competitor's citations via Google Maps cash software as well. But if you want to know the quality of citations specifically then I don't recommend using the software because it can tell you number of citations and other details.

It is imperative to create citations first before setting up your Google places page. This eases the process of verification while claiming listing.

The types or quality of citations are categorized as under:

Instant Citations

Fast Track Citations

First Tier Citations

Second Tier Citations

Instant citations:

Citations with no verification are called instant citations. These are the local listing services that don't require verification through phone or post card. The following are instant citations service providers.

calendar.goac.comcitycliq.comcitysquares.comevents.nydailynews.compoidirectory.comtupalo.combizwiki.combrownbook.netcylex-usa.comfacebook.comgetfreelisting.comhotfrog.cominsiderpages.comjudysbook.commanta.commerchantcircle.commojopages.commylocalservices.ussagespark.comsalespider.comshowmelocal.comshowsmart.comtuugo.ususcounties.comwhere2go.comyellowbot.comyellowee.comyelp.comzvents.comfoursquare.com

Fast track citations:

These kind of citations are used for white hat hack technique listings. They are used not for just a single listing but for multiple listings in one or more than one city or area. Fast track citations are used for broad coverage and large number of web portals. The objective of using this service as the name implies, is to get citations fast and quick higher ranking.

First tier citations:

These citations are primary data providers in local search. These are used for white hat listings and are very important citations in terms of quality. Search engine trust them mostly. The following are first tier citations service providers.

Info USAmybusinesslistingmanager.comInsiderPages.comYahoo LocalYellowpages.com Register Yellowpages.com ListingAngiesList.comCitySearch.comYelp.comSuperPages.com

Second tier citations:

These citations are data sources for major local search portals. They share the same data from primary citation providers. But don't under-estimate their importance they are considered for local search ranking too. The following are second tier citations service providers.

Bing.comBrownbook.netDiscoverOurTown.comFourSquare.comGowalla.comHotFrog.comKudzu.comManta.comMerchantCircle.comMojoPages.com User Sign up MojoPages.com Listing SetupYellowBot.com Sign up YellowBot.com Listing SetupLocaleze.comNavteq.com User Sign up Navteq.com Place Setup

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Tuesday, October 23, 2012

Backlink Building Service: Offline Link Building Tips for Local Businesses

A successful link building campaign takes place online and offline. Wearing a T-shirt with your website address on it, dropping your site into conversation, and giving away promotional items are some of the most popular ways to build links offline. The more creative you are, the better results you will get.

If you want to quality links to your site, consider writing a few articles for print publications. This way you will be able to reach a new audience. Statistics show that those who read print publications have a longer attention span than online readers. Another benefit of submitting articles to magazines and newspapers is that you will get exposure for your business and position yourself as an expert in your field.

Business owners can also promote their websites by giving out free, informative pamphlets and brochures. Try to avoid making them overly-promotional and keep your readers engaged by offering genuinely useful content. Those who appreciate your idea will visit your website and share your posts on the web.

One of the most popular ways of building links offline is to give away coupons and vouchers. This will reach out to both old and new customers. You can distribute coupons through local restaurants, hotels, bars and other venues. If you have a brick-and-mortar store, you can offer coupons to those who buy your products and encourage them to check out your website and spread the word about your business.

Professional speaking and networking are great ways to share your expertise and give people a reason to visit your site or blog. For example, you can offer to give a free presentation on a topic in your niche at your local university. Send out a press release and spread the word about your speaking gig. This strategy can generate a steady flow of traffic and backlinks to your site within days.

Offline marketing doesn't resume only to advertising in newspapers or the Yellow pages. There are many other ways to build relevant links and promote your website without even using the Internet. You can leave business cards in malls and cafes, give away pencils and stickers that are personalized with your website address and logo, and even get a small logo painted on your car. Leave flyers in medical offices where everyone can see them. Use these strategies to find new customers in the offline world. These simple link building techniques require minimum investment.

A backlink building service provider can implement the best offline marketing strategies for your business. He can also help you promote your website on the Internet by using link wheel SEO, press release distribution and other techniques that will boost your visibility in search engines.


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Monday, October 22, 2012

Anchor Text Backlinks Examined

When I first heard that there were approximately 14 billion websites on the internet I thought "I heard that wrong"; I thought "14 billion pages maybe but 14 billion sites! No WAY"! I took another look at it and sure enough, it said 14 BILLION sites... unreal!!!

The very next thought was "how does someone in the article marketing business get to the first page of Google with billions of competitors"? Article marketing is a powerful way to get traffic to a website and if done correctly, means getting massive exposure from thousands and thousands of people coming to your site looking for products, services and information.

Anchor Text Backlinks Serious "Link-Juice"

Getting to the first page of Google should be the goal for any serious internet business but getting to the first page may not be enough. The reality is that 80% of the clicks that occur on the first page of Google goes to the 1st, 2nd and 3rd spots on the page. The first spot alone receives about 56% of the clicks. So if you're ranking anywhere below the 3rd spot then just know that you're getting only a small fraction of the traffic that you could be getting.

The key to ranking in the most trafficked spots in the SERP's is to get more "anchor text backlinks" to your site then the other guy. I've heard it said that backlinks are like votes, if you get the most votes, YOU WIN! For those who are using article marketing as their main strategy to drive traffic to their site, they must get the most BACKLINKS!

Backlinks are the backbone in the competitive world of article marketing and if you're not focused on getting massive amounts of quality, anchor text backlinks, you are wasting your energy, effort and time. Period!

How The Pro's Do It

The first element is to write fresh, original content that people are searching for and will give value to the reader. A very successful article marketer personally advised me to make sure I had an intent and that I was solving problems with every article I published. If you peruse the editorial guidelines for submitting articles to the top article directories you'll find that they are very serious about maintaining a good reputation on the internet for providing quality content. No rehashed, duplicate or especially spun articles will be permitted!

The second element for a successfully reaching the top spots in the search engines is to submit your original content with an anchor text link, to the authority article directories. Once your article is approved it will be submitted and you will have successfully created quality anchor text backlinks to your web page. All you need to do at this point is to repeat the process again and again to reach higher in the search engine results page.

That may sound like a lot of work to be able to create a backlink but are you building a business or treating your business like a hobby? If you want to get the most traffic to your site then creating anchor text backlinks is vitally important to your article marketing efforts and the rewards will be in direct proportion to how many anchor text backlinks you can get to point back to your website.

Feel free to visit my blog and read more articles on topics such as Online Marketing, Network Marketing and even a little Political Commentary sprinkled on top to give it some "spice"! Follow this link to read more. Anchor Text Backlinks


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Sunday, October 21, 2012

Understanding Link Building For Your Small Business

Understanding Link Building in your Small Business is one of the essential parts to get traffic to your site.

The majority of people who use the internet do so for information; it may be on banking, shopping, news, employment or education. Most people's first port of call is the internet.

Businesses with products and services to offer will work hard to ensure that customers find them on the net and that is the heart of their business approach online. It is, therefore not enough to just host a website and hope traffic will get to it. The small business will need to push and direct traffic to the site.

Link building for the small business is one vital element to achieving traffic. Getting good inbound link to your site will help the search engine judge how popular your site is or is becoming. A higher level of popularity will guide the search engine to your site.

All links are important but some are more important than others because of the presence on the web of the site linking to you.

Links from relevant sites in your area that already have a presence online are more valuable to your rise in the search engines.

So where do you get those links from? You need an organized process to build quality backlinks over time. Here are four areas that will help you find the backlinks you will need.

• Directory submissions are one the easiest ways to get backlink. Go on Google and do a search with your keyword with "add url" placed after it. A number of sites where you can add your site will come up. Another way is keyword the "add site" or "add website" and just go through and choose where you want to add your site.

• Article submissions are one of the easiest ways to get contextual backlinks. These back links are embedded in the text of an article and have more weight than text located in other areas of a webpage. Make sure these are submitted to the relative directories online and that a backlink is put either in their resource box or where the directory directs. It is important to make sure that the article is on your blog or site before submitting or Google will see the article as duplicate and punish your efforts.

• Blog marketing is a good way to get backlinks. You need to get "dofollow" links. If the links are "nofollow" then the search engine will not follow the link back to you. You can register with blog directories that will help you get those backlinks by commenting on other blogs in your niche.

• Video marketing posting on different services, not only YouTube as there are hundreds of other site that can be valuable. Posting on the important or popular ones will get links back to your site. Always remember to put a link on the first line on your video pointing to your site or blog

The important thing to remember is some links are weightier than others; the point here is to have a good assortment and to be regular in building those links over time and that will eventually push your site up the search engines and in the eyes of the public.

We understand there is a lot of concern these days about search engines and link building. Above we have covered just a few solid ways of getting good backlinks to your websites. Be sure to continue to research and understand what it takes to acquire good links. Don't allow the changes of search engines to stop you in your track and not continue to effectively grow your business.

More surprising techniques in understanding link building for your small business that work for building your online presence or you may want to learn more strategies and techniques in marketing online for your small business, take a look at our low cost " 26 Week Online Training Course." It provides all the strategies you will need to be successful online.


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Saturday, October 20, 2012

Directory Submissions Denied? Find Out Why

Don't take it personal when your listing has not been approved. Always keep in mind that website directories are essential to your search engine optimization strategy.

For you to increase your approval rating, the first thing you must do is, pay attention to the guidelines. It does not matter if you have pre-written title or description, because directories come with their own set of guidelines, you must follow each one to help increase your submission approvals. This is one of the key reasons to have more than one title and description. Some short and some a bit longer.

The top reason to change your title and description is; search engines will continue to index your website.

More helpful tips:

1) Website completion - I know once you get your website up, you are ready for the world to see. Some of you forgot that you are still building or creating some inner pages and yes it maybe almost complete, excitement taking over, but you must have a completed website before the world can see.

2) Does your website consist of more ads than information? - If the purpose of your website is strictly for ad revenue purposes, this will increase your rejection rate. Don't get me wrong ads on your homepage or inner pages of your website are ok; it's how you place ads throughout your web pages. Lower the number of ads placed on your website and place ads in places that are appealing to your visitors, advertisers and directory editors.

3) Manual Vs Turbo Submission - For me this is a simple answer, manual directory submission. This process will take time, but worth it in the end. To make sure title, description, category, keyword and email are correct; manual submission is the only way to do it. This will help with proper submissions and help increase the approval of directory submissions.

4) Keywords - Do not over stuff your title and description box with keywords. I repeat do not stuff your title and description box with keywords. This will decrease your approvals; the ones who do approve your website just to have links listed, will not have the chance to be indexed. Not only will the directory be frowned upon but, your website listing will too.

Webmasters, add these tips the next time you visit a search engine optimized directory, that holds weight on your websites link popularity. Being indexed is as simple as following directory guidelines. Before you submit make sure you read the rules first.


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Friday, October 19, 2012

What to Know When You Hire a Link Building Service

A quality link building service uses solid advertising techniques to bring customers to your page. Link building means that a business will create links that are relevant to the unique content of your page that will help bring in more traffic for your business. They key here is to create links that provide the right kind of information so you can target people that are more likely to be interested in the information or products on your page.

Creating Quality Links

Some businesses try to create as many links for your page as possible. They may spam web forums with prewritten posts that are filled with links to your site, or create automated responses that will be posted every time someone writes about a topic that is relevant to your web page. In some cases, link building businesses create websites that are nothing but directories for links to their clients' pages. These techniques will not bring you in more traffic because it will be very obvious to users that your links are part of an annoying spam campaign.

Wait Patiently to Get Better Results

Solid link building techniques will not work overnight. You need to find the right forums to post your links in so that they are being seen by the right kind of people. Look for forums talking about the same topics your website features, and post your links here, along with a thought-out post explaining why your webpage is a credible source in the discussion. A solid service will be able to recommend the best places to place your links to get this kind of traffic and attention.

Finding credible places to place your links takes time and so does establishing yourself as a credible source. The key to link building is to get people to come to your website to recommend your page to other people. When people are satisfied with the information you provide, they are more likely to repost your link and tell others about their positive experience. This gives you free advertising and exposure that will grow over time. You also hope that when you place a link, people will respond with comments on the original page backing up the claims in your ad. If your link is followed by several posts that say your content was helpful, more people are likely to click on your link.

Making Viewers Happy

In the end, the success of your page depends on the satisfaction of your customers. You want them to appreciate the content of your webpage so that they will want to recommend it to others. If they click on your link and get no new information on the topic you were discussing, they may give you a poor public review instead. Then others will be less likely to follow your links, no matter where they are placed. A solid link building service should help you create engaging and interesting content in addition to placing links so this problem never surfaces.

This is an attempt to try to explain exactly what link building service is and why it is important to a person's business website.


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Thursday, October 18, 2012

SEO - Bad Links Are Worse Than No Links

If you own a business and have a webpage, you have no doubt received emails from companies promising thousands of links to your site that will guarantee you a spot on page one of any online search. Hopefully, you have relegated those emails to your spam folder because that's where they belong. Google is taking a hard line on unauthoritative links, crushing the ranking of some websites along the way. Here are some things Google is looking for and what you can do to avoid problems with your site.

Paid Links - If you're buying links, HALT! STOP! CEASE! Google will punish you. Google is on the lookout for artificial and unnatural site links that are intended to effect page rank. If you suspect you may have been penalized for links you paid for, delink from them as quickly as possible. Go back as far as you need to go back. If you've been buying links for 3 years, go back 3 years and delete all of them.

If you suspect you have links to your site that you don't know about, use a tool such as SEOmoz to check your backlinks. There have been occasions when a website has bought links to a competitor's site, and then reported the site to Google. Using SEOmoz will allow you to see what sites are linking to you. If you find a site that should not be linking to you, contact them and demand to be delinked. If your demand goes unheeded, have the rel="no follow" attribute added to them.

Once you have cleaned up your site, don't wait out the penalty. It may take longer than you think. Instead, write to Google outlining the steps you took to clean up your site, and ask for reconsideration.

Widget Bait - Have you ever seen an advertisement asking you to sign up for a website counter? You think it's pretty cool, and it's free, so you sign up. There's a good chance that there are hidden links in that widget. In fact, there is a website counter out there with links to a pay day loan outfit. The website owners who posted the widget didn't even know there were links associated with it. This is an example of widget bait. If you decide to insert a third party widgets into your site make sure that all the links are clickable, readily viewable, and relevant to your site.

A widget that has links in plain site but is not relevant to your site will not buy you a lot of love from Google. Google is looking for links that conform and are relevant to the editorial content of the site it is linking to. If the link within the widget goes to a totally unrelated site, Google will not look upon it as being authoritative and will not give you the editorial vote you need for a higher page rank.

Reputation Management - Google is on the lookout for sites that appear to use a "reputation management" firm. Many of these firms use spammy links to try to push up positive articles on the site. Google is ignoring those links.

As I've said again and again, if you have great, relevant and compelling content on your site, Google will reward you. If you have sites linking to your site because your site is engaging and editorially relevant to the linking site, Google will reward you for that. If your content is unique you will be rewarded. In SEO, hard work and creativity is being rewarded, shortcuts and trying to rig the system is not.

J.A. Moffitt is the President of Elvin Web Marketing. Elvin Web Marketing is a full service online marketing company. Whether it's getting on the first page of a Google search, improving your site content, blog writing, submitting your business to online directories, or social or email marketing, we can help! Call us at 203-882-0171. We now offer targeted ads on national websites. Visit our webpage at http://onlinemarketinginct.com/


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Wednesday, October 17, 2012

Organic SEO Services: Top 5 Landing Page Mistakes to Avoid

Creating a landing page is different from setting up a regular web page. These pages need special consideration. A landing page is the page on your site where visitors and potential customers arrive as determined by the link they clicked from an article, advert, or directory listing. Its purpose is to inspire the visitor to complete your conversion action. Unfortunately, many webmasters and online marketers create pages that turn away visitors instead of engaging them.

Here are the most common five landing page mistakes to avoid:

Not Offering Value

If a potential customer finds your page and asks "How does this benefit me?" would the answer be clear? Make sure that your page clearly states your goal. Can the visitor understand your offer and what you're asking him to do to get it in less than five seconds? If you want people to do something, you have to ask them explicitly.

Having a Weak Headline

As soon as someone lands on your page, the first thing he should see is a strong, eye catching headline. You only have three seconds to catch people's attention before they leave your site. Make sure the link they clicked on to lead them to your page is consistent with the content and the headline. Your headline should contain a clear description of your offer, a clear action, and an explanation of the value of your offer.

Not Clearly Defining Your Goal

Before you set up a landing page, determine your goal. Do you want to make a sale? Do you want to build your list? Not having a clear call to action will affect your landing page conversion negatively.

Not Focusing on Customers

Many website owners and copywriters tend to write about their business instead of focusing on customers. Change the focus of your content to your prospects. A successful landing page should never be generic. Instead of writing: "Our products come with a one year guarantee," say "You will receive a one year guarantee on all products." Write in second person and address directly to your customers.

Adding Worthless Links

Adding links with no value is one of the biggest mistakes that immediately kill the conversion rate of your page. It is essential to use links that take people closer to the conversion goals. Keep your copy to a minimum and don't overload your audience with extraneous information that isn't needed to help the conversion.

If you need help creating your landing page, hiring a virtual assistant is a great choice. Many independent contractors who are offering organic SEO services can set up your landing page and promote your products to the target audience.


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Tuesday, October 16, 2012

Backlink Building Service: Link Building Tips for Charities

With so many non-profit organizations competing for funding, it is difficult to stand out and spread the word about your mission. Charities that have websites or blogs showing up on the first pages in search engines will see an increase in traffic, which will result in more donations. If you run a non-profit organization and you find it hard to come up with enough money to run your day to day operations, consider starting a website.

Setting up a website requires minimum investment. For the start, you can use a free hosting service like Blogger or WordPress. Once you add information about your non-profit organization, you will have to build links and promote your website to the target audience. Increasingly more SEO companies are offering free link building services for charities. Most of them have strict requirements. However, there are a few strategies that you can easily implement without professional help.

Start by adding quality content. Write about your mission and values. Give people a reason to support your cause. Use a free analytics tool to find keywords that relevant to your organization. When you promote a charity online, you are not only appealing to the local community, but you are also appealing to those who are interested in your cause. Don't force people to use a specific anchor text or link back to a particular page. Suggest it, but allow for give and take. Don't go overboard with link building.

Create a Facebook fan page for your non-profit organization. Provide compelling information and include a link to your website or blog. Profile links are highly valuable. You can also join a number of forums, post meaningful replies, and tell other users about your cause. Add a link in your signature in order to drive traffic to your site and get quality backlinks.

Networking is a central part of any non-profit organization. Many charities work with government associations and schools, so there's a great chance of getting some very strong links from.gov and.edu sites. Contact your associates and request links from them. They will be more than happy to have their names associated with your organization.

Create a dedicated section on your site for your campaign. Optimize your landing page and share it on social media sites, forums, and online communities. Keep in mind that the key to reaping the rewards of a charity link building campaign is to use relevant keywords that aren't overly competitive and have a decent search volume.

A large number of backlink building service provider are offering affordable services that can help your website achieve a top position in search engines. Even if you have a non-profit organization, you can work with a company that specializes in link building and link wheel SEO to promote your site on the Internet.


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Monday, October 15, 2012

Organic SEO Services: 6 Easy Ways to Boost Your Internal Linking Structure

A well designed linking structure is the backbone of any website. It affects the conversion rates, the navigation, and the user experience. This element allows you to strategically channel link juice to target landing pages and improves your website's navigation. Ensuring that every page of your site gets found by search engines is probably the simplest thing you can do for your rankings.

Here are six easy ways to boost your internal linking structure:

Get Rid of JavaScript and Flash Links

Remove any links on your website that aren't text. Search engines have a hard time reading Flash, JavaScript, or image links. Use text instead of images to display content and links.

Use Proper Anchor Text

Anchor text links like "Click here" don't work anymore. Try to use anchor text that entices users to click on your links. Include relevant keywords and a call-to-action in your anchor text to improve the rankings of your internal pages for those specific terms. Use multiple variations of your targeted key phrases.

Add Breadcrumbs

Breadcrumbs can enhance the way users navigate your site. These elements help your website visitors keep track of their locations within documents or programs. They reveal the user's location on your website and display all pages leading from the home page to the currently viewed page.

Remove Broken Links

If you have dangling links or broken links on your site, you are losing valuable link juice. By removing broken links, you can improve search engine crawling, increase the number of indexed pages, and achieve better rankings on the internal pages of your site.

Interlink Your Landing Pages

Interlinking all the target landing pages on your site is a great way to scale your link building efforts. Add links inside the main text of the page or show recommendations to your visitors on a separate part of your site. If you link to the most important pages of your website, then you are creating authority for those pages. Every time you write a new blog post or article, look for other pages that you can link to.

Add an XML Sitemap

If you want all of your pages to be indexed, then you should create a sitemap. There are many free tools that you can use for this purpose. A sitemap keeps informed both users and search engines. When a visitor goes to your site, he can access the sitemap to find pages that contain the information he is looking for.

Any company that offers organic SEO services can improve your internal linking structure and boost your search engine rankings. You can also hire virtual assistants to help you build quality links and attract more visitors to your site.


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